GET DIRTY
GET DIRTY
Converse needed an idea to visually document their 'Get Dirty' gig series in a cool way, that fits with the raw and reckless vibe of the campaign.
Idea: DISPOSABLE COAT CHECK
Instead of a coat check ticket, 19,000 gig-goers were given a specially designed disposable camera that they had to return to get their jacket back.
This provided Converse with 45,600 rough and ready photographs taken by the people enjoying the gig.
The images were so successful they became the main campaign imagery and were even turned into a coffee table book.
